About Us

Mission Statement

We have noticed that it is very difficult for young women to find a pair of jeans that fits just right. Jeans are often too long, short, tight, loose, or just downright uncomfortable to wear. We’ve all been there, deferring to our favorite leggings instead of throwing on a good pair of denim. We want jeans to make a comeback. We want to make them easier to shop for. And we want to provide high quality jeans for young women of all sizes.

By providing custom fitting jeans to girls across America, we hope to build a brand of jeans that  saves us time and helps us feel good in who we are and what we’re wearing.

Team Bios

Isla Burman, Founder/CEO:

Isla Burman is a 14 year-old high school student from Long Island, New York. She and her friends have always found it hard and frustrating to find the perfect pair of jeans. Sometimes pairs are too small. Other times they are too big. With online shopping, in particular, Isla knows it’s even harder to find custom jeans without having to try a pair on at home only to realize they are the wrong size. 

In the summer of 2020, she decided to start her own fashion company so that girls and women of all shapes and sizes can find the perfect jeans for their bodies, save time in a store or with online shopping, and love and embrace themselves.

Bianca Burman, President/Manager:

Bianca Burman is a mom of three who has a long history of modeling, acting, and was a personal assistant to one of the leading high fashion photography agencies in New York and Los Angeles. She studied at the Infamous Lee Strasberg Academy for Method Acting. She has a keen eye for fashion and design and is looking forward to being a part of this project.

Matthew Gelb, Head of Marketing:

Matthew Gelb is a senior attending Johnson and Wales University in Rhode Island. He has been studying Marketing for the past three years and plans to bring a creative and productive aspect to the team. Matt has also been playing division-3 lacrosse and was awarded All League Honors. He was on the Johnson and Wales deans list last Winter as well. Matt is eager to help create a brand that excites and makes women feel good.

Maureen, Head of Designing: